Consistency, innovative solutions, and the value of seizing opportunities are what these food entrepreneurs highlight as some of their lessons learned.
Lesson Learned: Consistency is key!
Jandri van Zyl, the creative force behind The Velvet Cake Co. (an online cake company she founded in 2012) says they still use the same recipe to date, never compromising on premium ingredients and the results speak (or taste) for themselves.
Based in Cape Town, Jandri has dedicated herself to delivering exceptional cakes nationwide, earning a reputation for her innovative and artistic approach to baking such as their latest Cake Tub launch.
Jandri’s commitment to quality and creativity led to the establishment of Cake Canteen, a unique venture that offers a curated selection of exquisite cakes and confections. Partnering with fellow cake suppliers, Jandri ensures that Cake Canteen provides a diverse and delightful culinary experience with the main objective always being, “Collaboration over Competition”.
Lesson Learned: Turn your problem into a solution-based business
Back in 2020 Jana Leonard launched Baskiti. Born out of sheer necessity, juggling the demands of a full-time PR consultancy with a 14-month-old toddler, like many parents, she found herself resorting to anything and everything to keep her little one occupied. “I’ll admit, there were moments when I turned a blind eye to creative chaos. One such day, my son decided that our veggies made excellent substitutes for his personal ball collection. Potatoes, onions, and sweet potatoes soared through the air, leaving a mess in their wake. It was then that I knew I had to find a solution.” she says.
Thus, Baskiti was born - a simple yet ingenious answer to keeping your veggies (and anything else, really) out of your kiddos’ reach while adding a touch of design to any open wall. Since its humble beginnings, Baskiti has evolved into a beloved brand with a strong focus on custom designs within the hospitality and events industries. Baskiti is where design and functionality intersect!
Lesson Learned: Demand to Opportunity
As the runner-up of Masterchef SA Season 4, Andriette de la Harpe saw the opportunity that came with her being vaulted into the spotlight after the reality TV show. Andriette’s culinary journey on Masterchef, as well as from creating custom cakes and her cake decorating classes, taught her the power of self-belief and confidence and channelled her experiences into building Mondvol, and more recently the Mondvol Cookie Club.
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