3Sixty BioMedicine in partnership with well-known radio personality and medical practitioner, Dr Sindi van Zyl, launched a national campaign to give women struggling with Polycystic Ovarian Syndrome (PCOS) and infertility a voice.
The #BreakTheSilence campaign was launched in conjunction with the launch of 3Sixty BioMedicine’s new Salome Fertility product to encourage women to share their stories on social media. The #BreakTheSilence campaign started with Dr Sindi sharing her emotional story about infertility and PCOS, but the overarching idea behind the campaign was based on the unfortunate reality that despite approximately one in six couples in Africa being affected by infertility, which equates to about 8 million people in Southern Africa alone; and that PCOS also affects 8 – 13% of women – it is still rarely spoken about.
PCOS is the most common cause of infertility and this complex hormonal disorder that involves reproductive and metabolic problems, is at best inconvenient to women and at worst can cause infertility and even serious illness.Symptoms include irregular or prolonged menstrual cycles, elevated levels of the male hormone androgen which results in excess body hair and acne, and polycystic ovaries where the ovaries are not able to function properly
The #BreakTheSilence campaign being rolled out at the start of Women’s Month in August 2020, includes digital, print and TV content starring real women sharing their stories and struggles.
Two free consumer-focused webinars are taking place on 12 and 13 August 2020 at 8pm with medical expert panelists Dr Sindi and Dr Lusanda Shimange-Matsose providing hope to women looking for solutions and advice on infertility and menstruation issues.
Salome Fertility was the first of the Salome range to be introduced to the South African market by 3Sixty Biomedicine in early 2020 followed by Salome Heavy Menstrual bleeding and the latest product within the range - Salome Menstrual Pain - only recently launched in late July. The Salome range of products contain natural, plant-based ingredients that are focused on providing treatment to women who suffer from infertility linked to Polycystic Ovary Syndrome (PCOS), heavy menstrual bleeding (Menorrhagia) and menstrual pain or discomfort (Dysmenorrhea).
The products are available at Takealot.com, Alpha Parm Outlets, and on 3Sixty's website.
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