One lucky Mosadi subscriber could win two bottles of Truman & Orange Abstinence valued at R500.
“Would you like to have a drink with no alcohol in?” was not a question that made you any friends a few years back. But change is in the air, and the world seems to be going through a paradigm shift in how it drinks. Globally, a younger generation is more health conscious than ever before and sugary soft drink volumes are declining, while the demand for sophisticated, alternative drinks for adults is growing. South Africans are joining the rest of the world by choosing to drink less, while also drinking better quality, more premium products.
There is a burgeoning need to increase the repertoire available to those not ‘drinking’, but who still want to share a drink with friends without ordering a sugar-laden soft-drink. UK and US statistics are relevant to South Africa as South African drinking trends tend to follow those countries – the craft beer revolution, the gin explosion, cocktail resurgence.
Truman & Orange are introducing two new non-alcoholic spirits to their portfolio: the locally-produced Abstinence and the imported Fluére. Inspired by the biodiversity of the Cape Floral Kingdom, Abstinence is a sophisticated, layered, complex non-alcoholic spirit made using a proprietary artisanal single batch distillation process similar to craft gin-making. The botanicals are extracted by maceration and infusion and distilled with the same distilling equipment used in gin making, but without alcohol for extraction, meaning more of each of the botanicals are needed.
Each Abstinence spirit variant has a distinct, indigenous hero ingredient that is unmistakably and authentically South African. The Cape Citrus variant has Buchu and Western Cape Citrus at its core, the Cape Spice variant captures a medley of spices and Honeybush and the newest addition to the range, Cape Fynbos, showcases Rose Geranium. Abstinence Cape Fynbos is a beautifully floral creation including Juniper berries, Angelica root and Coriander which imbue it with trademark gin flavours and slightly bitter, slightly herbal, and faintly nettle-like notes. It’s best served with premium tonic water, lemon peel and fresh berries.
Abstinence Non-Alcoholic Aperitif offers rich, complex flavours, without alcohol. An infusion of botanicals – African Wormwood, Cinchona Bark, All Spice and Clove – support a dominant Blood Orange resulting in a classic Italian-style bitter with a mouth-watering, bittersweet mouthfeel. Top with soda or tonic water for an Abstinence Spritz and create an Abstinence Negroni with equal parts Abstinence Cape Spice or Cape Citrus and Abstinence Aperitif poured over ice.
Abstinence is available at Takealot and at all good liquor outlets including PnP Liquor; Tops @ Spar and Norman Goodfellows.
....................................................................................................................................................
HOW TO ENTER:
1. Automatic entry into the draw for Mosadi Subscribers. You don't need to do anything!
2. Non-subscribers: Click the Subscribe button found on our menu tab; sign up (it's free); and get your entry into the draw.
3. Like and Follow us on Facebook and Instagram (Mosadi Online) to earn more entries into the final draw.
Competition closes at midnight on Sunday, 31 January 2021. The winner will be announced in the Mosadi Newsletter on 2 February 2021.
....................................................................................................................................................
TERMS & CONDITIONS:
Competition is open to Mosadi Subscribers only. If you are not a subscriber, please sign up via the Subscribe button found on our menu tab.
The winner will be selected at random. The judges' decision is final and no correspondence can be entered into.
The competition is not open to the directors, partners, employees, consultants, advertising and promotion agencies, associated companies of Mikateko Media or Mosadi Online, or their immediate partners and family.
Prizes are not transferable and cannot be exchanged for their cash value.
Mikateko Media and Mosadi Online reserve the right to make media announcements about competition winners.
If winners cannot be reached within 30 days of announcement, their prizes will be forfeited and another winner will be selected.
Prizes will be distributed only within the Republic of South Africa.
Comments